Municipal Government’s Economic Development Webpage

***I created the entry below for the City of Royal Oak (where I live) in 2011 and gave it to City officials. This project was a result of Dr. Strate’s “Policy Analysis” graduate course at Wayne State University. I was very pleased to see the City of Royal Oak adopt some of my recommendations. You can see Royal Oak’s economic development webpage here.

Title of Webpage Tab: Economic Development

 Title of Webpage:  Royal Oak Economic Development

The City of Royal Oak would like to welcome entrepreneurs and small businesses who would like to grow from first stage companies to a second stage companies and beyond. This webpage will communicate City economic news and activity. This website is a resource for City businesses and entrepreneurs.

Top and Center: The site should be 1) interactive and 2) updated regularly.

  • Blog (authorized access by City Manager, Mayor, DDA, Commissioners, GIS Intern, other officials).
  • Blog should be updated daily. Delegate the load. Entries may be comments on news from economic development sites
  • below. It could be journal summaries, comments on RO news, new City planning, new RO restaurants…a blog!
  • FaceBook (announce when disc golf parks are dry),
  • Twitter (used for major announcements, and then detail the event, i.e. Arts, Beats and Eats), and
  • Linkedin (free professional networking for RO businesses-DDA, etc.).

 Section 1: (LEFT SIDE)

Title: Royal Oak Economic Development News:

This section will be updated quarterly with economic development news and activity. We may communicate openings and opportunities, local business developments, City fiscal developments, and communicate resources.

i.e. Emagine. Kroger. 2011-2012 Budget, Arts, Beats and Eats, list new business occupants-success stories.

Section 2: (LEFT SIDE) 

Title: Economic Gardening

The City of Royal Oak is considering to hire an economic development specialist* in order to engage economic gardening. RO is (considering) bringing in a GIS intern** to regularly update this website. This specialist will consult with registered businesses and help them grow from 1st stage growth industries to 2nd stage growth industries. According to EdwardLowe.org, second-stage companies are past the startup stage, but not mature. They have an owner/CEO, but not a full-scale professional management team. They approach $1 million in total receipts, but could expand to $50 million (2011). If you are a business in Royal Oak, and you would like to receive Economic Gardening services, please apply. Your application will (1) provide information to help determine the type of economic development specialist needed and (2) to measure the need for an economic gardening program:

Submit business information for economic gardening program. Submit form:

  1. business owner
  2. business name
  3. business location
  4. current business plan
  5. current business needs
  6. services requested

*In order to track, the City may need to hire a professional–link to criteria, application (recommend $$$/ year, 3 year contract). City costs: about $100,000 / year. See my evidence for this here (see article by Girdwood and Girdwood).

**Or, link to criteria, application for MPA/PhD interns (stipend of $5,000 for 5 month stint. Overlap interns for 1 month. City costs: about $15,000 / year.

Section 3:  (LEFT SIDE)

The Royal Oak Downtown Development Authority (DDA) 

List prominent commercial vacancies. List vacancies transitioning. List new Econ. Development in City (below).

Accelerate Connecting Businesses. Link to RO Entrepreneurial Foundation. RO Angels Group.

“Royal Oak would like to track your economic development (the DDA). If you are an entrepreneur or small business in Royal Oak, complete the form and we will keep a record of your progress. Our goal is to help you expand economic development opportunities.”

  1. business owner
  2. business name
  3. business location
  4. current business engagement
  5. current business total receipts
  6. number of employees
  7. number of people you expect to hire/fire this fiscal year

List economic development of the businesses that submit the former form.

Section 4: (LEFT SIDE): “Your Economic Development Story”

 Comment on how this website/City was of service for you—Your Story.

  1. name
  2. what links you use (drop down?)
  3. how those links were of use
  4. current economic development engagement

Pick up the phone and connect with the City’s business residents. Public relations. News. Blog it.

Will it be an interview that documents entrepreneurial and small business success in the city?

 Section 5: (RIGHT SIDE)

Title: Entrepreneurial and Small Business Development Resources

We promote entrepreneurs and small businesses to increase best economic development practices. We recommend that local businesses subscribe to, or follow, important online economic development communication, such as:

         What You See                                                                    LINKS                      

  1. Staring a Business Resources: http://www.oakland.edu/macombouinc/resources
  2. Michigan Economic Development Council: http://www.michiganadvantage.org
  3. Grow Your Business: http://www.michiganadvantage.org/Grow-Your-Business
  4. Business Start-up Resources: http://www.michiganadvantage.org/Resources-for-Entrepreneurs
  5. Small Business Resources: http://www.michiganadvantage.org/Small-Business-Resources
  6. News and Ideas: http://www.michiganadvantage.org/News-and-Great-Ideas
  7. Access to Capital: http://www.michiganadvantage.org/Access-to-Capital
  8. Community Development: http://www.michiganadvantage.org/Community-Development-and-Assistance
  9. Council for Arts and Culture: http://www.michiganadvantage.org/Arts
  10. International Economic Development Council: IEDConline.org
  11. Mentoring Program: http://www.iedconline.org/?p=Mentoring_Program
  12. Resource Center: http://www.iedconline.org/?p=Resource_Center
  13. IEDC Publications Center: http://www.iedconline.org/?p=Publications_Center
  14. IEDC Professional Development: http://www.iedconline.org/?p=Professional_Development
  15. IEDC Economic Development Links: http://www.iedconline.org/?p=ED_Links
  16. Edward Lowe Foundation (ELF). http://www.edwardlowe.org
  17. ELF Entrepreneurship Support Organizations: http://www.edwardlowe.org/whatWeDo/strategy.elf
  18. ELF Your Economy http://www.edwardlowe.org/whatWeDo/yourEconomy.elf
  19. ELF Economic Gardening: http://www.edwardlowe.org/secondStage/economicGardening.elf
  20. ELF News: http://www.edwardlowe.org/news/news-ALL.elf
  21. Kauffman Foundation: http://www.kauffman.org
  22. Kauffman Entrepreneurship: http://www.kauffman.org/Section.aspx?id=Entrepreneurship
  23. Kauffman Innovation: http://www.kauffman.org/Section.aspx?id=Advancing_Innovation
  24. Kauffman Education: http://www.kauffman.org/Section.aspx?id=Education
  25. Kauffman Research: http://www.kauffman.org/Section.aspx?id=Research_And_Policy
  26. Kauffman Entrepreneurial Data: http://www.kauffman.org/researchandpolicy/entrepreneurship-data.aspx
  27. National Association of Seed and Venture Funds. http://www.nasvf.org
  28. Angel Search: http://angelsoft.net/search/nasvf
  29. NASVF News: http://www.nasvf.org/index.php/read-netnews/newnews-articles
  30. NASVF Blog: http://www.nasvf.org/index.php/blog
  31. Angelsoft TechTown: http://angelsoft.net/business-incubator/techtown
  32. Automation Ally: http://angelsoft.net/economic-development-agency/automation-alley
  33. Angelsoft Wayne State University: http://angelsoft.net/university/wayne-state-university
  34. Tech Transfer WSU: http://www.techtransfer.wayne.edu
  35. Tech Transfer Entrepreneurs: http://www.techtransfer.wayne.edu/entrepreneurs/index.php
  36. Start-up Resources: http://www.techtransfer.wayne.edu/entrepreneurs/resources.php
  37. Funding Resources: http://www.techtransfer.wayne.edu/entrepreneurs/funding.php
  38. Grant Funding: http://www.techtransfer.wayne.edu/entrepreneurs/sbir-sttr-grant.php
  39. Wayne State and TechTown: http://techtownwsu.org/
  40. TechTown Mentors: http://techtownwsu.org/category/mentors
  41. TechTown News: http://techtownwsu.org/category/news
  42. Randal’s Blog: http://techtownwsu.org/category/blog
  43. TechTown Companies: http://techtownwsu.org/category/techtown-companies/
  44. Automation Ally: http://www.automationalley.com
  45. Auto Ally Entrepreneurs: http://www.automationalley.com/page?pageid=a0E60000001IpM7
  46. Auto Ally News: http://www.automationalley.com/a2_nws_newsletter
  47. Michigan Job Board: http://www.michigantechnologyjobs.com
  48. Auto Ally Networking: http://www.automationalley.com/page?pageid=a0E60000001IN8h
  49. Macomb – Oakland University INCubator:  http://www.oakland.edu/macombouinc
  50. OU Incubator Resources: http://www.oakland.edu/macombouinc/resources
  51. OU News: http://www.oakland.edu/macombouinc/pressrelease
  52. Michigan Small Business Technology Development Center: http://misbtdc.org
  53. Small Business Planning: http://misbtdc.org/small-business-team
  54. FastTrac New Venture: http://misbtdc.org/small-business-team/small-business-tools/fast-track
  55. Build Your Business Plan: http://misbtdc.org/small-business-team/small-business-tools/build-your-business-plan
  56. Financing Options: http://misbtdc.org/small-business-team/small-business-financing/financing-options
  57. Strategic Management Journal.  http://smj.strategicmanagement.net
  58. SRF Foundation: http://srf.strategicmanagement.net
  59. SRF Publications: http://strategicmanagement.net/pub/index.php
  60. Forums: http://forums.strategicmanagement.net
  61. Small Business Administration: http://www.sba.gov
  62. Office of Advocacy: http://www.sbaonline.sba.gov/ADVO/stats/sbfaq.pdf
  63. Starting a Business: http://www.sba.gov/category/navigation-structure/starting-managing-business
  64. Loans and Grants: http://www.sba.gov/category/navigation-structure/loans-grants
  65. Contracting: http://www.sba.gov/category/navigation-structure/contracting
  66. Counseling and Training: http://www.sba.gov/category/navigation-structure/counseling-training
  67. U.S. Economic Development Administration: http://www.eda.gov
  68. News: http://www.eda.gov/NewsEvents/PressReleases
  69. Program and Funding: http://www.eda.gov/InvestmentsGrants/Investments.xml
  70. Resources: http://www.eda.gov/Resources/Resources.xml
  71. Research Reports: http://www.eda.gov/Research/Research.xml

Bottom of Webpage, small print

 Website organized by John Girdwood, Wayne State University. He can be reached at john.girdwood @ wayne.edu    Contact the Webmaster at superb city @ royal_oak…  Link back to RO Homepage. **Some of links will not be appropriate for non-Detroit area cities.

********Royal Oak City Manager should consider sending yearly Tracking Reports to John Girdwood for independent third party review as an open access resource—meaning, John Girdwood may use the results for research purposes. This collaboration would benefit all parties.

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2 thoughts on “Municipal Government’s Economic Development Webpage

  1. Pingback: A Response to The Browser: Thanks. « Political Pipeline

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